Hull City can announce HighBet as a new principal partner and shorts sponsor for the remainder of the 2023/24 season.
Launched in 2021, HighBet is an online gambling site with a wide-ranging sportsbook and over 2,000 slots and table casino games, with a commitment to responsible gambling.
HighBet’s branding will appear on the Tigers’ home, away, third and goalkeeper shorts for our remaining Sky Bet Championship matches, as well as on the big screens and LED advertising boards.
Luis Alberto López Acuña, Chief Executive Officer of Highbet, said: “We are extremely proud to announce this strategic partnership with Hull City and couldn’t think of a better partner to enter the UK market with.
“In our search to establish a presence in our core markets, there was no hesitation on this deal, owing to the values and traditions of this wonderful football club.
“We wish Hull City luck for the remainder of the season and beyond, as we hope this will be a longstanding and fruitful relationship for both organisations.”
Brett Carroll, Head of Commercial at Hull City, added: ““Highbet is an ambitious organisation and we are excited to enter into a partnership with them for the remainder of the 2023/24 season.
“Alongside the exciting nature of our league campaign, our international digital audience attracted HighBet to the club and we look forward to being a part of their impressive expansion plans throughout our relationship.
“A strong commercial foundation is integral to the continued growth of the club, therefore it’s important to welcome partners, who share our values, into the Hull City family.
“The wellbeing of supporters is always at the forefront of our rationale and all marketing activations within this agreement will be used as an opportunity to develop and promote safe gambling messages.”