Hull City are delighted to announce Efes Beverage Group has become back-of-shirt sponsors for the 2022/23 season.
Founded in 1969, Anadolu Efes beverage company and the Tigers have signed a record-breaking deal. The deal includes the back of Hull City home, away, third and goalkeeper shirts sponsorship starting as of EFL Championship fixture against Swansea City.
The contract also includes big screen and LED advertising being displayed on matchdays, starting with Hull City’s first game back from the international break against Luton Town on Friday 30th September.
As part of the partnership, the Dugout Bar at the MKM Stadium will also be revamped and rebranded to improve the matchday experience for our members, with Efes, of course, being on sale!
Efes will become our latest partner hailing from Türkiye, joining the likes of front-of-shirt sponsors Corendon Airlines and back-of-short sponsors Tomya.
Acun Ilicali, Hull City Chairman, said: “We are delighted to have Efes on board with us for the 2022/23 season.
“Hull City’s popularity in Türkiye is going from strength to strength and we hope to continue to build on that with partnerships such as this one.
“With the upcoming improvement of the Dugout Bar, we are also excited to be working alongside Efes to help improve the matchday experience for our fans.
“This partnership is another example of the new Hull City, having international appeal and exposure whilst also improving the experience for our most loyal, local fans.”
Can Çaka, Beer Group President and Anadolu Efes CEO, said: “Football brings people together, so does beer. Our mission as Efes is to brew joy and this partnership will amplify our passion and commitment to create more shared and cheerful moments. We are excited to connect with Hull City fans, share their love for football, enthusiasm for success and enhance their match day experiences.”