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Hull City achieves Family Excellence Gold Award

17 May 2022

Hull City has been awarded with a Family Excellence Gold Award for the 2021/22 season, joining a group of 12 clubs to be recognised for their exemplary work in engaging families on matchdays.

The Family Excellence Scheme is an ongoing consultation programme, which aims to drive continuous improvement and best practice in family engagement across the leagues.

The scheme sees each EFL Club receive two ‘mystery family’ visits throughout the season, with their feedback and reports determining whether each respective club would achieve ‘Family Excellence’ status.

Hull City's two 'mystery family' visits this season were at our fixtures against Coventry City and Luton Town. 

EFL Chief Executive, Trevor Birch, said: “I would like to congratulate the record number of Clubs that have achieved Family Excellence status this season. Ensuring a memorable matchday experience is vital to attract the next generation of young fans, so it’s great to see so many clubs excelling in this area.

“Fans returning to EFL clubs in their millions this season has been fantastic to see and club staff should be commended for going the extra mile to make the matchdays engaging for families attending live games.”


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