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Giacom become training wear sponsor

30 June 2022

Hull City can confirm that club partner Giacom are stepping aside from their front-of-shirt sponsorship deal.

The cloud service marketplace specialists are graciously relinquishing their shirt placement to allow the Tigers to complete a club record Championship sponsorship deal.

We are delighted that Giacom, partners since 2020, will continue their relationship with the club by sponsoring our new training wear range. 

The partnership will also see Giacom continue to deliver fantastic community-focused initiatives that have been a cornerstone of their involvement with Hull City. 

Jim Rodwell, Hull City CEO, said: “Commercial partners like Giacom don’t come around that often. From stepping in to support the club in the midst of the Covid-19 pandemic, to supporting the Tigers Trust and giving their approval to allow us to deliver the ‘blackout’ kit, Giacom have gone above and beyond what could normally be expected from a sponsor of a football club.

“It has been a real privilege to work with the Giacom team over the past few years and not only are we incredibly grateful to them for agreeing to move over to training wear sponsor, we are delighted to be able to continue our journey together into what we all hope will be a very exciting season.”

Mike Wardell, Giacom CEO, said: "Supporting the local community is hugely important to us which is why we came forward to become Hull City’s Principal Partner and main shirt sponsor.

“We have enjoyed working with Hull City over the past two seasons, supporting the club through the challenges of the pandemic and into the beginning of an exciting new era.

“We recognise it’s now important the club has the right principal partnership to move forward at this time and we’re very happy to support this change.

“We’re excited to continue to be working in partnership with the club and to sponsor the training wear. This will continue a very successful relationship and ensure our brand remains prominent as the club’s profile grows strongly under the Tigers’ ambitious ownership.”

The full new Giacom-branded training wear range will be unveiled in due course.

We can also confirm that the blackout kit will remain in place for next season but will feature a new front-of-shirt sponsor, which again will be announced imminently. 


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