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Commercial

Hull City & East Riding College Extend Partnership

30 August 2021

Hull City and East Riding College are delighted to announce an extension to their already successful partnership.

It means that East Riding College will continue as the Club’s Official Education Partner, while their logo will continue to appear on the back of the first team’s playing shorts during the 2021/22 season.

Although long-term supporters of each other, it was in 2019 that East Riding College became official partners of the Tigers in a move that has brought huge benefits for both the Club and the college. As Official Education Partner, the college is Hull City’s approved apprenticeship provider while training opportunities are also available to club staff.

The deal also guarantees students access to Hull City staff for special insight into how the Club is run, particularly from a Sports Science perspective. Meanwhile, students studying media at East Riding College will continue to benefit from exclusive access to the players for the creation of East Riding College ‘shorts’ – a series of short interviews with players at the Club.  This presents a valuable ‘live’ brief for the students, whose final work will be shown on the screens at home games and used on social media.

Speaking about the extension of the partnership, Joe Clutterbrook, Chief Commercial Officer at Hull City, said: “We are really pleased that we have been able to extend this partnership with East Riding College. The Club has worked closely with the college over the last couple of years on a number of projects and, despite the pandemic, many students at the college and staff at the stadium have benefitted in many different ways.

“We’re sure that our partnership will continue to go from strength to strength and we thank everybody at the college for their continuing support.”

Mike Welsh, Principal of East Riding College said: “I’m delighted both the college and the club will continue to benefit from our education partnership. The added-value that a partnership with an elite sports club brings is truly beneficial to learners.  There are many prestigious enrichment opportunities available to a cross-section of our college community as part of the agreement.”

For more details about East Riding College, please click here.


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